Reimagining SWOT


This retooled SWOT framework will help you think flexibly, dig deep, and ask important questions to find the sweet spot where your ideas can thrive.


As you take a step back to debrief with your team, it’s time to decide what you want to take with you into the upcoming season. We’ve developed a framework you can use to identify the intersection between your unique abilities and the problems that need to be solved.

In this guide, you’ll examine:

  • your strengths
  • the resources you have (we all have more resources than we realize)
  • current products/services you could pivot (some of the best companies had failed beginnings until they pivoted their products to solve a new need)
  • weaknesses within your industry
  • risks that might prevent you from moving your idea forward
  • and finally, your tech opportunities

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