by Carol Vercellino, CEO of Oak City Labs

In today’s market, creating an outstanding product is just part of the battle. You also need a clear, compelling online presence. Even if your product is top notch, you will lose credibility quickly if your website is lacking.


In this article (and video) we’ll share the 5 non-negotiables you need online before your product launches.


You’ve built a game changing product – congratulations! But is your website ready for your launch? Do you have all of the information on your site, and is it written in a way that will drive sales?


Let’s discuss the essential elements to include on your website before it goes live. Here are the five elements your website needs.


First, the value proposition. Tell your potential customers what they will gain from doing business with you. Are you saving them time? Are you saving them money? What is it that you are doing for them? What pain are you solving?


Second, add a primary call to action. Do you want your potential customer to schedule a call today? Do you want them to download a document? What do you want them to do as their next step with you?


Third, have a customer testimonial or a case study. People really like to see what you’ve done for someone else in the past so that they can identify with your solution.


Fourth, have two to three bullet points that explain your product features and services – and keep it simple! One to two sentences, even less, is all you need there.


Finally, have a transitional call to action. That’s just a fancy way of saying have a lead magnet or a free trial or give them something – even a free video. Some type of other next step.


So, having an engaging only presence is non-negotiable in today’s market, especially for new products. Make sure your website is a solid sales tool that complements the work that you and your team are doing.


I’m Carol Vercellino, co-founder of Oak City Labs. Thanks for watching, and make sure you subscribe to our channel to catch more of our tech tip videos.