Welcome back to this series! Last week, we started walking through a checklist of necessary steps to take before launching your next iOS app and reviewed all the details about your Product Page listing. Today we’re discussing how to effectively market your iOS app.
Marketing Your App
Before you even launch your app and long after its first release, marketing should be a top priority. The more awareness you can bring to your idea, the more users you’ll see downloading your app. Consider the following as a part of your core marketing strategy.
Website: Your online presence can begin with a simple landing page. Start by claiming your app’s domain and setting up a basic website with a contact form, social media links and a short description. From there you can expand with more content as you have it. Use your website to collect leads from interested users that would make good beta testers or want to be notified when the app hits the market.
Social Media Channels: Twitter, Facebook, Instagram, Tumblr, LinkedIn...the list goes on. Think through the social media channels your target audience are using regularly and start building a presence there. Before launching your app, use social media to share updates, behind the scenes details and sneak peeks, as well as solicit feedback and ideas on features. As you near your launch date, you should use social media to build hype and excitement for the big release. And once the app launches, remember to continue monitoring your social media to drive downloads and respond to customer feedback.
Press Kit: Depending on your marketing strategy, a press kit may or may not be a necessity. If you plan to pitch your app to get press coverage leading into your launch, a press kit is a must-have. Your press kit should be a one stop shop for bloggers and journalists who you want to cover your app. Make sure to include visual assets like your app’s logo and icon (in all sizes, resolutions and file formats), as well as screenshots and a demo video if you have one. Content such as your app’s description and basic business information (launch date, price, platform, etc.) is also essential to include. Remember your goal is to make easy for someone to want to cover your app.
Join us again next week as we close our series talking all about app analytics - a crucial step for long term success! Update: the series continues here.